Facebook äußert sich zu beschränkter Reichweite

There have been a number of reports about a test we’re running in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. Some have interpreted this
test as a future product we plan to deliver globally. We currently have no plans to roll this test out further.

Gerüchte zur geplanten Trennung der Timelines

Ging ja seit dem Wochenende quer durch die Bank – Facebook will seinen Newsfeed strikt trennen, nur noch bezahlte Beiträge schaffen es in die Timeline der Nutzer. Facebook selbst steuert dieser Meinung nun entgegen.

Zugegeben, der Satz „We currently have no plans to roll this test out further.“ erinnert ein wenig an „Niemand hat die Absicht, eine Mauer zu errichten.“, aber halten wir doch alle einmal einen Moment inne und beruhigen uns. So von jetzt auf gleich kann und will Facebook den Schalter nicht umlegen, da wäre das Gejammer unsagbar groß. Im Grunde ist es ja immer so, dass Facebook neue Funktionen ausgiebig testet und dann die Ergebnisse evaluiert. Wird also schon passen, da bin ich sicher.

Die gesamte Mitteilung von Facebook im Wortlaut:

There have been a number of reports about a test we’re running in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. Some have interpreted this test as a future product we plan to deliver globally. We currently have no plans to roll this test out further.

We always listen to our community about ways we might improve News Feed. People tell us they want an easier way to see posts from friends and family. We are testing having one dedicated space for people to keep up with their friends and family, and another separate space, called Explore, with posts from pages.

The goal of this test is to understand if people prefer to have separate places for personal and public content. We will hear what people say about the experience to understand if it’s an idea worth pursuing any further. There is no current plan to roll this out beyond these test countries or to charge pages on Facebook to pay for all their distribution in News Feed or Explore. Unfortunately, some have mistakenly made that interpretation — but that was not our intention.

It’s also important to know this test in these six countries is different than the version of Explore that has rolled out to most people. Outside of the above countries, Explore is a complementary feed of popular articles, videos, and photos automatically customized for each person based on content that might be interesting to them. We’ve heard from people that they want an easy way to discover relevant content from pages they haven’t connected with yet. While Explore includes content from relevant pages, posts from pages that people like or follow will continue to appear in News Feed.

As with all tests we run, we may learn new things that lead to additional tests in the coming months so we can better understand what works best for people and publishers.

Quelle: media.fb.com

Sebastian Lindschulte

Sebastian Lindschulte führt diesen Blog - alle Beiträge stammen aus seiner Feder. Oder Tastatur.